Organizing guest posts for your blog offers only advantages. Ad Pushup reports that 62.96 percent of people find blogs with multiple authors to be more credible. Plus, relying on other authors to come up with original content for your blogs allows you to take some time off from creating new content, while keeping your blog updated on a regular basis. However, scheduling experts in the industry to contribute to your blog is only part of the equation. You should also have staff members from your company – or yourself if you’re a blogger on her own – do guest posts on other websites to increase traffic back to your own site.
Offer Your Expertise
You can’t wait for requests for guest blogs to come to you, although the more popular your site, the more likely you are to start getting these requests. Do research to discover the websites relevant to your industry or to your target demographic that get the most traffic. For example, if you sell baby clothes, research mommy blogs and other parenting online publications. If you sell a food product, reach out to recipe and cooking sites.
Contact the owner or operator and lay out your qualifications to write a guest post. Treat it as if you were applying for a job, by including a resume of relevant experience. Don’t expect every website to get back to you; contact at least ten different sites per week on the expectation that half or more of them won’t accept your offer. Once you’ve been accepted, be sure to include a bio with your post that links back to your own website.
Depending on your agreement with the host of the website, you may be able to recycle content from your own website when guest blogging for someone else. This will save you time because you won’t have to research and write a new piece – all you have to do is arrange the guest post and pass along existing material. When contacting the owner of a website relevant to your blog, link her to the existing posts you think might do the best on her site. She can then post it with a caveat stating it originally appeared on your website, which is another opportunity for a link back to your own blog.
Schedule Them in Advance
As tempting as it may be to jump at the first few offers you receive to write guest posts, you’ll soon become overwhelmed if more sites than expected respond positively. Offer to schedule the posts several weeks in advance of the expected publication date so you have adequate time to research and write them. (The exception being reposted material, which can be posted as soon as the website owner is able.) Remember, this will be the first time many people see your work, so it’d undermine your efforts to turn in subpar guest posts because you’ve overbooked yourself.
It makes sense to devote the majority of your online marketing efforts to web content if you want to increase your site’s ranking in search engine results. According to WriteMySite, content creation is the single most effective SEO technique in the eyes of 53 percent of businesses. However, don’t keep your content exclusively to your website, as becoming a guest blogger is an effective way to increase the leads to your site.