Blogging is one of the cornerstones of building an online brand. Whether you write to promote your business and industry or you write to make a name for yourself – i.e., you’re the “brand” you’re trying to promote – it all starts with compelling content. According to BlogHer, 81 percent of American consumers trust the information they get in blogs. Take advantage of this eager audience by being the one to provide regular and informative information. The easiest and most lucrative way to do that is to channel something you’re passionate about into your niche – and if writing for your business, your passion should be connected to your industry.
Think About What Draws You to the Subject
Why are you passionate about something? What makes you spend time reading about the topic or participating in an activity day after day and year after year without ever getting bored? For example, why do you like cooking vegan food? Why do you love chatting about the TV shows that were on when you were growing up with other fans? Whatever drives you to participate in a hobby is the same thing that will drive visitors to your site if you provide them with the right content. Perhaps you like reading thoughtful analysis about your favorite shows, or you enjoy seeing new vegan recipes. Your blog has to offer something like these examples that will lead to repeat visitors.
Identify an Even Smaller Niche
Vegan cooking is already a subset of the cooking topic and of food as a whole. Older TV shows are a subset of TV shows and of pop culture at large. However, even if these are already narrowly-focused topics, they’re not niche enough to make you stand out from the countless vegan cooking and nostalgia TV blogs. Consider an even smaller niche to focus on, one that still gives you room to post content for a long time to come.
For example, in the older TV niche, you might focus on the animated shows or laugh-track sitcoms. For vegan cooking, you might focus on dishes with a favorite vegetable or two as the main ingredients or cooking with a grain like quinoa. Just remember that it has to be something you enjoy writing and thinking about if you’re going to sustain the drive to post content in the long term.
Engage the Audience
Part of what makes you passionate about your favorite subjects is the joy you get from discussing it with other people who are also passionate about it. Encourage readers to leave comments on every blog post and respond to them to create a dialogue. You might also create a forum where readers can discuss the content amongst themselves. Pose questions at the end of each blog post to start the discussion. If you notice a lot of visitors but not a lot of comments, think of better ways to engage, like offering a prize to one of your readers who leaves a comment answering a relevant question.
Blogging.org estimates there are 31 million bloggers in the U.S. alone. When you want to stand out from the competition, simply choosing a broad topic for your blog content isn’t enough. You have to become the go-to source for a niche within that topic and connect with people interested in the subject on a deeper level. To do that, you must have the drive to work hard and spend a lot of time researching that niche, and your passions are the perfect motivator.